Tone of Voice Guidelines

Tone Of Voice Guidelines are essentially a set of tools that everyone with the company can refer to, to help them understand your brand. 

You might have a feeling, or an aspiration towards a certain Tone Of Voice, but a clear, tangible definition is best if you want consistency, particularly if multiple people are involved. 

Consider what your values are as a company, who your audience is, who you want them to be and anything else that is important to you.

Its one thing for you to know your brand, but it's another to know how to communicate this to others.

The language you use when interacting with the outside world is a key part of the impression you make. 

Tone Of Voice Guidelines act as a linguistic tool box which can be referred to for practical language tips that are in keeping with the tone and personality you wish to convey.

Tone Of Voice Guidelines pin point the best platforms you can use in relation to your company.

They'll also contain ideas for posts and articles that are in keeping with the values and personality of your band, which can be referred to as examples for future posts.